I’m a sometime Twitter user, always a little bemused by the platform. For me, Twitter is a swift flowing river where I occasionally dip my hand to catch information or add to the volume. Last week, however, while at the Canadian Patient Safety Institute 10th Anniversary Conference, I tweeted “The answer to increasing complexity is simplicity. Nikhil Joshi. #asklistentalk” and added this photo.

Andre Picard from the Globe and Mail retweeted it and within a few days, my tweet had 2,426 views, 16 favorites, 14 link visits, 27 retweets. Andre Picard – @picardonhealth – is a powerful node with 29,000 followers. I understand network theory, I know how these things work, but it was a little rush when I went just a bit viral.